What Is the Tracking Experience Like?

Branded, Engaging, and Built to Convert

ShipAid transforms the traditional tracking experience into a fully branded, high-converting touchpoint. Instead of sending customers to generic carrier tracking pages, ShipAid gives your business a custom tracking portal that reflects your brand and drives deeper engagement.

This is more than a link. It is a post-purchase experience that reinforces trust, encourages repeat purchases, and turns passive tracking into a revenue opportunity.

A Custom-Branded Tracking Portal

Your ShipAid tracking page is designed to match your brand’s visual identity and tone. Customers stay in your ecosystem rather than bouncing to a third-party carrier site.

What Customers See:

• Your logo, colors, and voice
• Real-time shipping updates and ETAs
• A clean, mobile-optimized interface
• Optional features like product recommendations or promotional banners
• Helpful links to support, FAQ, or reorder pages

This level of polish builds customer confidence, creates brand consistency, and keeps shoppers coming back.

Why It Matters for Your Business

A traditional carrier tracking link is a missed opportunity. ShipAid replaces it with a brand-first, conversion-focused experience that delivers measurable results.

Benefits for Your Brand:

• Increase post-purchase engagement
• Drive upsells and cross-sells directly from the tracking page
• Strengthen brand perception with a premium look and feel
• Reduce WISMO tickets with proactive and transparent updates

Your tracking page becomes part of your sales funnel, not just a utility.

The Business Impact

Customer Retention

A professional, consistent tracking experience makes customers feel cared for and informed. That creates trust and improves the likelihood of a repeat purchase.

Lifetime Value (LTV)

Your tracking page is a prime opportunity to showcase related products, loyalty perks, and brand messaging that can increase future purchase intent.

Average Order Value (AOV)

You can add personalized product suggestions or limited-time offers, turning a routine status check into a conversion moment.

Support Efficiency

Clear updates reduce the number of support tickets related to shipment status. This saves your team time and improves the customer experience.

Real Brands, Real Results

Apparel Brand

After switching to ShipAid’s branded tracking portal, this DTC fashion label saw a 12 percent increase in returning customers and a noticeable drop in post-purchase support requests.

Beauty Subscription Box

By adding personalized offers to the tracking page, this merchant drove thousands in incremental monthly revenue without changing their ad spend.

Easy to Set Up, Easy to Customize

ShipAid works with your existing stack. Whether you’re using Shopify, BigCommerce, or a custom storefront, your branded portal can be live quickly and updated anytime.

Our team will help you:

• Apply your brand guidelines
• Embed product recommendations
• Configure messaging for each order stage
• Connect your tracking portal to your main site and help center

Final Thoughts

The tracking experience should not feel like an afterthought. With ShipAid, it becomes an extension of your brand and a driver of real results.

You keep customers engaged, reduce support strain, and add a valuable new opportunity for conversion.

Want to see a branded tracking page in action?

We can show you live examples from similar brands and help you imagine your own.

Updated on: 27/05/2025