ShipAid’s “Plant a Tree Program” Toolkit

Frictionless sustainability, fully integrated with protection.

1. What the Program Offers

The “Plant a Tree Program” brings verified climate impact directly into the ShipAid experience—no guesswork, no fluff. For every order where a customer opts into your branded shipping protection, a tree is planted, powered by TheGoodAPI and surfaced seamlessly through ShipAid.

This isn't another vague offset promise. It's real, tangible action, delivered without disrupting your operations.

• Fast, guided setup
• Full opt-in and pricing control
• Transparent reporting and impact data
• Zero added operational lift

2. Key Messaging for Your Customers

ShipAid is built to enhance your brand, not compete with it. When communicating the program to your customers, here’s what to emphasize:

• “Protect your order. Plant a tree.”

Simple, direct, and powerful. For every protected order, one tree is planted. There’s no confusing emissions math, just real-world impact, made automatic.

• No greenwashing. No friction.

All tree-planting projects are verified, and TheGoodAPI provides transparent, traceable impact. It’s climate action your customers can trust, and understand.

• Peace of mind and purpose

The program merges post-purchase protection with environmental action in one unified, branded experience. That builds trust, loyalty, and positive brand association.

• Your brand gives a damn

Let customers see your mission in action. By opting in, they’re part of something meaningful, and your brand gets the credit for every tree planted.

• Effortless giving

No extra clicks, no extra steps. When they choose protection, they’re also making a difference, with zero friction.

3. Make It Yours

ShipAid’s philosophy is simple: your brand, your program. That extends to how you integrate the “Plant a Tree Program”:

• Seamless fit with your brand

Use your own tone, design, and customer touchpoints. From opt-in copy to post-purchase flows, the experience is fully yours, and fully customizable.

• Use every touchpoint to tell the story

From confirmation emails to tracking pages and resolution flows, ShipAid gives you multiple places to surface impact. Remind your customers they’re doing good every step of the way.

• Share the impact

You get the credit for every tree planted. Promote your program across your website, social channels, and marketing campaigns. Show customers what they’re part of, and what your brand stands for.

• Align with your brand promises

If your brand already has a sustainability mission, this program is a clear, actionable extension of that purpose. If not, it’s a simple way to introduce one, credibly and authentically.

As ShipAid founder Stefan Alexiev puts it:

“Customers will be able to give back to the environment with every single order, which is a seamless method of enabling tangible impact.”

Turn Every Order Into a Force for Good

This is more than just an add-on. It’s a chance to amplify your mission, engage your customers, and make every purchase matter, without sacrificing performance or ops.

Want help launching or customizing your “Plant a Tree” experience?

We’re here to support you every step of the way.

Updated on: 31/07/2025