ShipAid’s “Plant a Tree Program” Toolkit

Frictionless sustainability, fully integrated with protection.

1. What the Program Offers

The “Plant a Tree Program” brings verified climate impact directly into the ShipAid experience—no guesswork, no fluff. For every order where a customer opts into your branded shipping protection, a tree is planted, powered by TheGoodAPI and surfaced seamlessly through ShipAid.

This isn't another vague offset promise. It's real, tangible action, delivered without disrupting your operations.

• Fast, guided setup
• Full opt-in and pricing control
• Transparent reporting and impact data
• Zero added operational lift

2. Key Messaging for Your Customers

ShipAid is built to enhance your brand, not compete with it. When communicating the program to your customers, here’s what to emphasize:

• “Protect your order. Plant a tree.”

Simple, direct, and powerful. For every protected order, one tree is planted. There’s no confusing emissions math, just real-world impact, made automatic.

• No greenwashing. No friction.

All tree-planting projects are verified, and TheGoodAPI provides transparent, traceable impact. It’s climate action your customers can trust, and understand.

• Peace of mind and purpose

The program merges post-purchase protection with environmental action in one unified, branded experience. That builds trust, loyalty, and positive brand association.

• Your brand gives a damn

Let customers see your mission in action. By opting in, they’re part of something meaningful, and your brand gets the credit for every tree planted.

• Effortless giving

No extra clicks, no extra steps. When they choose protection, they’re also making a difference, with zero friction.

3. Make It Yours

ShipAid Impact Banner

Location: Order confirmation page, tracking page, post-purchase flow

Purpose: Highlight cumulative or individual tree-planting contributions after a customer opts into protection.

What it Shows:

• Total trees planted through your brand
• Clear “Protected & Planted” messaging
• Branded visual (your logo/colors)
• Callout to verified climate action, powered by TheGoodAPI

Customization Options:

• Headline + subtext
• Visual style to match your brand tone
• Optional animation (e.g., tree growing)

Why it Works:

It immediately connects your customer’s action to impact—right where their attention is highest.

“Plant One Tree” Announcement Banner

Location: Sitewide banner, product pages, checkout pages

Purpose: Educate shoppers early in the journey—before they even hit checkout.

What it Says:

“Protect your order. Plant a tree.”
Simple, front-loaded CTA that combines urgency, value, and impact.

Customization Options:

• Use your tone of voice (bold, playful, sincere, etc.)
• Optional seasonal variants (e.g., Earth Day edition)
• Dynamic display based on opt-in settings or product categories

Why it Works:

It primes the shopper, makes the protection value clearer, and plants the seed (pun intended) before they even reach the purchase stage.

Product-Level “Plant One Tree” Badge

Location: Product pages or protection opt-in widget

Purpose: Reinforce the benefit of protection at the point of decision.

What it Looks Like:

• Compact badge with icon (e.g., tree or leaf)
• Text: “This order plants a tree”
• Optional tooltip: “One tree is planted when you protect this shipment.”

Customization Options:

• Style to match your brand palette
• Adjustable badge placement (inline, floating, under price)
• Works with both physical and digital product types

Why it Works:

It acts as a micro-moment of motivation—subtle, but powerful. Shoppers see impact as a natural part of the product, not a tacked-on add-on.

Sticky Banner

Why This Works

• Clear + Compact: Gets the message across in under 10 words.
• Trust + Proof: Mentions verified impact to differentiate from greenwashing.
• Actionable: The CTA directly ties shipping protection to planting.
• Persistent Reminder: Being sticky ensures shoppers see it across browsing, not just at checkout.

ShipAid’s philosophy is simple: your brand, your program. That extends to how you integrate the “Plant a Tree Program”:

• Seamless fit with your brand

Use your own tone, design, and customer touchpoints. From opt-in copy to post-purchase flows, the experience is fully yours, and fully customizable.

• Use every touchpoint to tell the story

From confirmation emails to tracking pages and resolution flows, ShipAid gives you multiple places to surface impact. Remind your customers they’re doing good every step of the way.

• Share the impact

You get the credit for every tree planted. Promote your program across your website, social channels, and marketing campaigns. Show customers what they’re part of, and what your brand stands for.

• Align with your brand promises

If your brand already has a sustainability mission, this program is a clear, actionable extension of that purpose. If not, it’s a simple way to introduce one, credibly and authentically.

As ShipAid founder Stefan Alexiev puts it:

“Customers will be able to give back to the environment with every single order, which is a seamless method of enabling tangible impact.”

Turn Every Order Into a Force for Good

This is more than just an add-on. It’s a chance to amplify your mission, engage your customers, and make every purchase matter, without sacrificing performance or ops.

Want help launching or customizing your “Plant a Tree” experience?

We’re here to support you every step of the way.

Updated on: 26/08/2025