How to Incorporate Free Donation Gifts Into Your Messaging
Turn shipping protection into a moment of generosity at no cost to your customers or your brand.
What This Program Offers
Through SHIPAID’s partnership with Inspired, your customers become eligible for free donation gifts when they add shipping protection at checkout. These gifts are made available by Inspired and funded by generous donor sponsors, never by you, your customers, or SHIPAID.
This is not a charity add-on or a round-up program. It is a donor-funded gifting platform that creates an emotional connection between your customers and your brand, with zero financial investment or operational lift required from you.
What you get as a SHIPAID merchant:
- Automatic inclusion (opt-out available anytime)
- Zero operational complexity
- A loyalty-building feature that differentiates your brand
Why This Matters for Your Brand
Donation gifts create a feel-good moment that naturally strengthens customer loyalty. When customers choose protection, they also unlock the ability to support a cause they care about at no cost to them. They associate that moment of generosity with your brand.
Benefits at a glance:
- Emotional connection: Customers choose their cause, creating a personal, meaningful experience
- Brand halo effect: Your brand is recognized for enabling generosity, with no cost to you
- No-cost retention: Build loyalty through purpose, not discounts
- Differentiation: Stand out by making every protected order matter
- Trust building: Show customers your brand cares about what they care about
This program adds a layer of purpose that resonates long after the order arrives.
Messaging Guidelines and Examples
This section provides ready-to-use, compliant messaging for SHIPAID merchants to communicate Inspired donation gifts across multiple channels. The guidance emphasizes emotional resonance, clarity, and adherence to Inspired’s approved messaging.
Key Messaging Principles
- Emphasize the feel-good moment: Customers get to choose a cause they care about, creating a personal, meaningful experience.
- Highlight no-cost benefit: Donation gifts are made available by Inspired and funded by generous donor sponsors, never by SHIPAID, the merchant, or the customer.
- Keep it simple and positive: Focus on the customer’s choice and the impact of their action.
- Maintain brand alignment: Position the donation gift as part of your brand’s experience, building loyalty and trust.
1. Checkout Page Messaging
Option A: Simple and Direct
Protect your order. Support a cause.
When you add shipping protection, you'll receive a free donation gift to redeem for a charity you love at no cost to you.
Option B: Benefit-Focused
Get peace of mind plus give back
Add shipping protection and unlock a free donation gift you can direct to a cause that matters to you. Fully funded by generous donor sponsors with no cost to you.
Option C: Emotional Connection
Turn protection into purpose
Every order with shipping protection includes a free donation gift. Choose where it goes and make your purchase matter even more.
2. Website / Landing Page Messaging
Option A: Program Explainer
Every Protected Order Gives Back
When you add shipping protection at checkout, you unlock a free donation gift you can redeem for a charity you care about.
How it works:
• Add SHIPAID protection at checkout
• Receive an email invitation from Inspired
• Choose your cause from vetted charities
• Your donation gift is unlocked and sent at no cost to you
All donation gifts are made available by Inspired and funded by generous donor sponsors. Just a simple way to make every order matter.
Option B: FAQ Style
Your Questions About Donation Gifts, Answered
What is a donation gift?
It's a free donation you can direct to a charity of your choice. When you add shipping protection, you become eligible to redeem one.
Who pays for it?
All Inspired donation gifts are funded by generous donor sponsors. There's no cost to you or to us.
How do I redeem it?
After your order, you'll receive an email from Inspired with a link to choose your charity. It takes less than a minute.
What causes can I support?
You'll choose from Inspired's vetted charity partners, spanning causes like environment, education, health, social justice, and more.
Is this required?
No. It's a free benefit that comes with shipping protection. You choose whether to redeem it.
Option C: Values-Driven
We Believe Every Order Can Make a Difference
That's why we've partnered with Inspired to offer free donation gifts with every protected order.
When you add SHIPAID shipping protection, you unlock the ability to support a cause you care about, fully funded by generous donor sponsors and made available through Inspired at no cost to you.
Choose your cause. Make it count.
3. Social Media Messaging
Option A: Instagram / Facebook
**Protect your order. Support your cause. **
When you add shipping protection at checkout, you unlock a free donation gift you can redeem for a charity you love.
No cost to you. No cost to us. Just a simple way to give back with every order.
**Shop with purpose. **
[Link in bio]
Option B: Twitter / X
Every protected order equals a free donation gift you can direct to a cause you care about. Fully funded by generous donor sponsors and made available through Inspired. Zero cost to you.
**Shop with purpose. **
Option C: LinkedIn (B2B Angle)
We're excited to share a new way we're building loyalty and purpose into every customer experience.
Through our partnership with Inspired, customers who add SHIPAID shipping protection unlock free donation gifts they can redeem for causes they care about, fully funded by generous donor sponsors.
It's a no-cost way to create emotional connection, build trust, and show customers we care about what matters to them.
Updated on: 17/10/2025
Thank you!
